Best Advertisement

LI: Analyse text to identify examples of ethos, pathos and logos.

The Persuasive Reading Analysis: The Video

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The purpose of this ad is to make the audience that they should think about the people who are helpless and can’t stand to themselves.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	The man's actions from the ad make the audience feel that they should do the same. The advertisement tells a message to the world that they should make a change to themselves.
Pathos – Appeals to the audience’s emotions	Yes	The situation advertisement makes the audience think that they should be thankful, generous and thoughtful to others. The music makes the audience feel.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	From the subtitles from the ad, understands what the man is saying or what are his thoughts. The advertisement links on what is on real life.
Kairos – Builds a sense of urgency  for the cause	Yes	When the man done those action from people, the people were really happy. But without the man doing those things, the people would be useless. It also can be related in real life.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	Yes	In this advertisement tells the message to the world that help the world to make it to a better place.