Cadbury Creamy Chocolate Eggs

Cadbury Creamy Chocolate Eggs

LI: Write an advertisement critique writing ethos pathos logos

The advertisement was made in 1985.

The writer from the advertisement use this phrase “Do Get Caught!”, and repeated throughout the ad.  This writer has used the little girl that she can be an angel so that the will make the audience feel that the little girl is innocent and sweet.  The writer has described to me about what’s inside the egg and what it taste like. The writer tells facts about the Creme Chocolate and showed the Creme Chocolate.

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Two of a Kind

LI: Identify ethos pathos and logos

Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The first part of the clip offers with a single perspective that ants are worthless and useless to the world
Big Names –  Mentions experts and important people to support the argument	No	There were no mentioning of any major or famous names in this clip.
Logos – Uses logic, numbers, or   facts to support the argument	Yes	The Ant presents a number of facts about why she should not be squashed. “We take chips because one whole chip can feed a whole colony” The boy argues with the ant and gives more facts as to why he should squash the ant.
Pathos – Appeals to the audience’s emotions	Yes	The Boy bullies the ant and threatens to squash it. The ant was helpless and thought the boy was intimidating.
Ethos – Tries to build trust and credibility	No
Kairos – Builds a sense of urgency   for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	The boy tells facts about ants and what they do.