Ripple Art

The Video

Cadbury Cream Chocolate

LI: Analyse text to identify examples of ethos, pathos and logos.

The Persuasive Reading Analysis: Cadbury Cream Chocolate

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The statement from the advertisement was the phrase “Don't Get Caught!”, and it was repeated throughout the ad.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	This writer has used the little girl so that she can be an angel so that the will make the audience feel that the little girl is innocent and sweet.
Pathos – Appeals to the audience’s emotions	Yes	The writer has described to me about what’s inside the egg and what it taste like.  Looking at the little girl makes you think it must be nice. This makes me think it might be nice to have one.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer tells facts about the Creme Chocolate and showed the Creme Chocolate. The writer used this phrase “can’t resist them” to make the audience think that they should try out one of these.
Kairos – Builds a sense of urgency  for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No

The girl who silenced the world in 5 minutes

LI: Analyse text to identify examples of ethos pathos and logos

Persuasive Reading Analysis: Video

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The speaker said that, “Adults, you must change your ways”. She used a strong statement that grabbed the audience’s attention and kept doing this throughout the speech.
Big Names –  Mentions experts and important people to support the argument	No
Logos – Uses logic, numbers, or   facts to support the argument	Yes	She said that, “She’s scared to go out in the sun because of the holes in the ozone layer and she’s scared to breathe the air because of the chemicals in it”.  She presented many good facts to her audience.
Pathos – Appeals to the audience’s emotions	Yes	The speaker said,  “we all are someone’s child”. She makes that audience feel that they should think about it.
Ethos – Tries to build trust and credibility	Yes	The speaker says facts that makes the audience change their minds and think the same way as she does.
Kairos – Builds a sense of urgency   for the cause	Yes	She makes a powerful statement, “If you can’t fix it don’t break it”. This statement reinforces her argument that makes the adults at the UN conference feel that they should do something.

Cadbury Creme Chocolate

LI: Analyse text to identify examples of ethos, pathos and logos.

The Persuasive Reading Analysis: Cadbury Cream Chocolate

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The statement from the advertisement use this phrase “Do Get Caught!”, and repeated throughout the ad.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	This writer has used the little girl that she can be an angel so that the will make the audience feel that the little girl is innocent and sweet.
Pathos – Appeals to the audience’s emotions	Yes	The writer has described to me about what’s inside the egg and what it taste like.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer tells facts about the Creme Chocolate and showed the Creme Chocolate.
Kairos – Builds a sense of urgency  for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No

Ari And The Pizza

LI:  Analyse text to identify Ethos, Pathos and Logos.

Persuasive Reading Analysis: Ari and the pizza

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	No	Ari says, Pizza’s are healthy!
Big Names –  Mentions experts and important people to support the argument	No
Logos – Uses logic, numbers, or   facts to support the argument	Yes	Ari said “All the food groups are in pizza”. Ari tells good facts about pizza, which shows that he has researched it.
Pathos – Appeals to the audience’s emotions	Yes	He told his mother that he loves pizza. He also knows that his mother is really tired and couldn’t cook so he told her to buy pizza.
Ethos – Tries to build trust and credibility	Yes	Ari knows that his mum is really tired and she couldn’t cook so he convince his mother to buy pizza. He also has a coupon and he is fair to his mother.
Kairos – Builds a sense of urgency   for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	Ari researched about the pizza and decided to convince his mother to buy pizza.

Two of a Kind

LI: Identify ethos pathos and logos

Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The first part of the clip offers with a single perspective that ants are worthless and useless to the world
Big Names –  Mentions experts and important people to support the argument	No	There were no mentioning of any major or famous names in this clip.
Logos – Uses logic, numbers, or   facts to support the argument	Yes	The Ant presents a number of facts about why she should not be squashed. “We take chips because one whole chip can feed a whole colony” The boy argues with the ant and gives more facts as to why he should squash the ant.
Pathos – Appeals to the audience’s emotions	Yes	The Boy bullies the ant and threatens to squash it. The ant was helpless and thought the boy was intimidating.
Ethos – Tries to build trust and credibility	No
Kairos – Builds a sense of urgency   for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	The boy tells facts about ants and what they do.

Breakfast

WALHT: Analyse text to identify examples of ethos, pathos and logos.

Persuasive Reading Analysis: Breakfast

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The Author said “Not having breakfast changes your mood or the way you think”. The Author has a main point in say that breakfast is the most important meal of the day.
Big Names –  Mentions experts and important people to support the argument	No	The Author never said something about people.
Logos – Uses logic, numbers, or   facts to support the argument	Yes	It says that “ Without breakfast you lack energy and it’s harder to concentrate”. The Author tells us that a person can become weak and get sick.
Pathos – Appeals to the audience’s emotions	No	The Author never used emotions.
Ethos – Tries to build trust and credibility	Yes	It says that “Having this meal gives you the strength and energy for the school day ahead of you”. The Author talks more information and facts.
Kairos – Builds a sense of urgency   for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	The Author researched facts about how healthy are breakfast.