Cadbury Cream Chocolate

LI: Analyse text to identify examples of ethos, pathos and logos.

The Persuasive Reading Analysis: Cadbury Cream Chocolate

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The statement from the advertisement was the phrase “Don't Get Caught!”, and it was repeated throughout the ad.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	This writer has used the little girl so that she can be an angel so that the will make the audience feel that the little girl is innocent and sweet.
Pathos – Appeals to the audience’s emotions	Yes	The writer has described to me about what’s inside the egg and what it taste like.  Looking at the little girl makes you think it must be nice. This makes me think it might be nice to have one.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer tells facts about the Creme Chocolate and showed the Creme Chocolate. The writer used this phrase “can’t resist them” to make the audience think that they should try out one of these.
Kairos – Builds a sense of urgency  for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No