Ari And The Pizza

LI:  Analyse text to identify Ethos, Pathos and Logos.

Persuasive Reading Analysis: Ari and the pizza

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	No	Ari says, Pizza’s are healthy!
Big Names –  Mentions experts and important people to support the argument	No
Logos – Uses logic, numbers, or   facts to support the argument	Yes	Ari said “All the food groups are in pizza”. Ari tells good facts about pizza, which shows that he has researched it.
Pathos – Appeals to the audience’s emotions	Yes	He told his mother that he loves pizza. He also knows that his mother is really tired and couldn’t cook so he told her to buy pizza.
Ethos – Tries to build trust and credibility	Yes	Ari knows that his mum is really tired and she couldn’t cook so he convince his mother to buy pizza. He also has a coupon and he is fair to his mother.
Kairos – Builds a sense of urgency   for the cause	No
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	Ari researched about the pizza and decided to convince his mother to buy pizza.